Colour and typography
Define a practical palette and type system that work across your main digital and print uses.
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Brand Identity Services
Bring colours, typography and brand assets together so your business communicates with a consistent visual identity.
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A practical identity for your business
A brand identity gives your team a clear visual system for websites, social content, advertising and day-to-day communications. RD Digital brings the core elements together around your audience and business goals.
What a brand identity can include
Visual assets
Develop supporting graphics, layout direction and image guidance that make the brand recognisable.
Usage guidance
Document how the identity should be applied so your team and suppliers can work consistently.
Built around the real applications
The scope starts with where the identity needs to work. We agree the required applications and deliverables before design begins.
Your questions, answered.
What is included in a brand identity?
The scope can include colour, typography, visual assets, layout direction and practical guidance for applying the system.
Can you work with our existing logo?
Yes. RD Digital can build a wider identity around an existing logo when it is suitable for the required applications.
Will we receive brand guidelines?
Guidance can be included in the agreed deliverables so your team can apply the identity consistently.